To engage a new generation of viewers, the NFL is looking to create new experiences. One of the experiences US viewers (58%) are interested in, is a metaverse Super Bowl experience, Amdocs research says. NFL is already experimenting with Roblox to stage the first-ever Super Bowl concert in the metaverse.
A recent study from Amdocs revealed that 58% of US viewers would be interested in watching major sporting events, like the Super Bowl, in a virtual stadium in the metaverse. The study also found that 25% of viewers would like to see more interactive features during the games, while 20% were interested in augmented reality coverage and 18% in virtual reality. Of the 1,000 people surveyed, 40% plan to watch the game on cable TV, 22% intend to stream it, and 4% plan to watch on social media.
Metaverse Super Bowl experience to engage audience
The Super Bowl is the biggest television event of the year in the US, with last year’s edition reaching an average of 112.3 million viewers on NBC. This year’s game, between the Philadelphia Eagles and the Kansas City Chiefs, was expected to draw an audience of 81% of Americans.
The Amdocs study suggests that digitally enhanced experiences, such as a metaverse Super Bowl experience, could be a way for the NFL to retain and deepen engagement with audiences, especially among younger demographics. With changing consumer habits, the NFL is looking to engage with tech-savvy audiences in new ways. The league is already experimenting with immersive experiences and worked with Roblox to stage the first-ever Super Bowl concert in the metaverse.
