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AR HUD is ‘in-car Metaverse’

door Marco van der Hoeven

FIC has announced the introduction of its Augmented Reality Head-Up Display (AR HUD), a technology aimed at enhancing the driving experience. This system displays crucial driving information such as Advanced Driver Assistance Systems (ADAS) data, navigation, car speed, and traffic warnings directly into the driver’s field of view. The design of FIC AR HUD employs Laser Beam Scanning (LBS) technology, ensuring high visibility even under natural sunlight, and is adaptable to various driving conditions including direct sunlight, night, and adverse weather.

The AR HUD offers a wide Field of View (FOV) ranging from 6 to 42 degrees and a Virtual Image Distance (VID) of 3 to 50 meters, increasing safety and convenience for drivers. It includes features like driver monitoring and behavior systems, and it was recognized for its innovation and engineering at the CES Awards.

Designed to maintain drivers’ focus on the road, the FIC AR HUD aims to reduce the need for drivers to look down at instruments or infotainment systems. It is notable for its high contrast, brightness, and energy efficiency. The technology is increasingly being adopted as a standard feature in new vehicles, reflecting its growing popularity and the trend towards more futuristic car designs.

As AR HUD technology continues to advance, it is expected to become more refined and compact, offering higher resolution images and more realistic displays. Future developments may include enhanced intelligent interaction features such as voice recognition, gesture control, and eye tracking, further improving the driving experience. FIC’s AR HUD is a significant step towards this future, positioning itself as a key component in the development of in-vehicle Metaverse experiences.

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