The battle for the VR goggles market is reaching new heights with the upcoming release of the Meta Quest 3 and the highly anticipated Apple VR goggles. Both companies seem determined to become the market leader in this emerging technology. It is striking that both Meta and Apple are willing to sell these VR glasses at a loss. In this article, we take a closer look at how this battle unfolds and which company is willing to bear the biggest losses to gain market share.
The Meta Quest 3: A powerful competitor
Equipped with the latest Snapdragon XR2+ processor, the Meta Quest 3 promises to deliver an impressive user experience. With the introduction of the new Pancake lenses, the glasses are thinner and more compact than ever before. With a possible increase in RAM and storage capacity, the headset will be even more powerful and versatile. With a resolution of 4128 by 2208 pixels (2064 by 2208 pixels per eye) and a refresh rate of 120 Hz, the image quality and smoothness of the Meta Quest 3 will be second to none. The release is expected to take place around October 2023, with a price between €300 and €500.
Apple’s VR glasses: A formidable competitor
Apple enters the VR glasses market with a vision all its own. The Apple VR goggles will reportedly feature two processors, the main of which is similar to the M2 chip launched in 2022. An interesting feature is the Wi-Fi 6E support, which allows the headset to communicate wirelessly with other devices such as iPhones and Macs, without the need for physical cables. This means the heavier computing power can take place elsewhere, keeping the headset weight down and extending battery life. In addition, it is speculated that Apple will also add iris scanning technology to the VR/AR goggles, which can authenticate users and secure payments.
The battle for market share
Both companies understand that gaining significant market share is critical to the success of their VR headsets. By selling these glasses at a loss, they aim to attract consumers and build a strong foundation for future growth.
Meta is already a well-known name in the VR world, thanks to previous successful releases such as the Meta Quest 2. They have built a loyal user community and a proven track record of delivering technological advancements. With the Meta Quest 3 they want to strengthen this position and increase their market share.
On the other hand, we have Apple, a giant in the technology industry. They have a huge base of loyal customers who are already familiar with the Apple ecosystem. With their focus on user experience and seamless integration between devices, Apple is well positioned to enter the VR goggles market and become a serious competitor.
It’s about who wants to bear the biggest losses
In this intense competition, it is clear that both companies are willing to take losses to gain market share. By offering the VR glasses at a low price, they want to entice consumers to buy and adopt their products. The company that accounts for most of the costs could benefit from a larger user base and a strong position in the market.
Fascinating spectacle
The battle between Meta and Apple for the VR glasses market promises to be a fascinating spectacle. Both companies want to conquer the market and are willing to sell these VR glasses at a loss. With the Meta Quest 3 and the highly anticipated Apple VR glasses, consumers will soon have access to powerful and immersive VR experiences. It remains to be seen which company will bear the biggest losses and ultimately emerge as the winner of this battle.
