In his opening keynote of CES 2024, Siemens CEO Roland Busch discussed the emergence of immersive engineering as part of the the industrial metaverse, merging the real and digital worlds. “We envision the industrial metaverse as a virtual world that is nearly indistinguishable from reality, enabling people — along with AI — to collaborate in real time to address real-world challenges”.
“This will empower customers to accelerate innovation, enhance sustainability and adopt new technologies faster and at scale, leading to a profound transformation of entire industries and our everyday lives. Together with our customers and partners, Siemens is proud to announce new products that will bring the industrial metaverse a step closer to all of us”, Siemens CEO Roland Busch said.
“Siemens is making the industrial metaverse more accessible so that our customers can use it to solve their real-world problems faster, more sustainably and with greater efficiency – and we will make it available to companies of all sizes, so that everybody can turn their big ideas into world-changing innovations,” said Cedrik Neike, Member of the Managing Board of Siemens AG and CEO of Siemens Digital Industries
Immersive engineering
Siemens and Sony Corporation (Sony) are partnering to introduce a new solution that combines the Siemens Xcelerator portfolio of industry software with Sony’s new spatial content creation system, featuring the XR head-mounted display with high-quality 4K OLED Microdisplays and controllers for intuitive interaction with 3D objects. Enabling designers and engineers to create and explore design concepts in a borderless immersive workspace, the new solution will kickstart content creation for the industrial metaverse.
Expected to be available later in 2024, Siemens’ NX Immersive Designer, an integrated solution that combines Siemens’ NX software and Sony technology, brings immersive design and collaborative product engineering capabilities to Siemens’ flagship product engineering solution.
Spatial content
“At Sony, we are passionate about empowering creators with cutting-edge technologies, and in the field of spatial content creation, we have thrived in innovating the way they work by utilizing our proprietary motion and display technologies,” said Yoshinori Matsumoto, Executive Deputy President and Officer in charge of Technology and Incubation, Sony Corporation. “By combining our technologies and Siemens’ expertise in engineering, we are excited to enable more immersive engineering that redefines the daily workflow of designers and engineers. The high-quality, realistic rendering and intuitive interaction will give creators tools to pursue a more immersive creative processes that fuels further innovation in the industrial metaverse.”
