Changi Airport Group (CAG) has launched ChangiVerse, a digital metaverse experience of Singapore Changi Airport on Roblox, in partnership with Accenture. The experience offers visitors access to a range of activities and social experiences. With it, CAG is looking to boost customer engagement and brand loyalty. They want to do that by revolutionizing traveler and visitor experience.
Changi Airport Group (CAG) has teamed up with consultancy agency Accenture to launch ChangiVerse, a digital metaverse experience of Singapore Changi Airport on the gaming platform Roblox. There, the audience can explore the airport’s sights. It is the first virtual experience being developed by an airport on the platform. With millions of daily users, Roblox provides a growing audience that want to explore travel destinations differently, and the metaverse experience adds a new dimension to boost customer acquisition, engagement and brand loyalty.
Changi Airport but digital
ChangiVerse is a digital representation of the physical airport where visitors can access a range of activities and social experiences. The experience is organized around the airport’s familiar landmarks, such as the indoor waterfall at Jewel, the Changi control tower and outdoor dinosaur display attraction at Jurassic Mile. With ChangiVerse, the airport hopes to integrate in-game moments across its attractions. Users can explore other spaces as well, such as a café or festive glamping tent. They can also compete in minigames, such as Changi Kart or Check-in Champ, and earn unique collectibles.
Hung Jean, group senior vice president of CAG’s Enterprise Digital Ecosystem & Business Division, said: “With ChangiVerse, we want to strengthen Changi Airport’s position as more than just a transport node, but a fun and magical destination where memories are created. With our customers becoming more digitally savvy and interacting in the digital space, ChangiVerse is also about engaging our customers and serving them better through innovation and experimentation, in line with our belief of customers being at the heart of everything we do.”
Revolutionize travel and visitor experience
The metaverse experience is part of CAG’s ongoing efforts to revolutionize traveler and visitor experience through creativity and interactive technology. The experience on Roblox should add a new dimension to boost customer acquisition, engagement and brand loyalty. CAG made the experience in collaboration with Accenture’s Metaverse Continuum Business Group.
“We are privileged to collaborate with CAG to drive digital-physical convergence through ChangiVerse. By combining digital and physical worlds, ChangiVerse can simulate the airport environment, creating immersive experiences that elevate human interactivity to new dimensions, enhance customer experiences, and drive innovation. We look forward to exploring new opportunities for CAG to leverage emerging technologies and differentiate themselves in the industry, as they continue to pioneer and provide revolutionary solutions for their customers in this exciting new era,” said Wee Wei Ng, Southeast Asia market unit lead for Accenture.
As one of Asia’s most connected international aviation hubs, Changi Airport links Singapore to some 140 cities globally, with over 90 airlines operating more than 5,500 weekly flights. Jewel Changi Airport opened in April 2019, adding to Changi Airport’s shopping and dining offerings of over 550 F&B and retail outlets across the airport. The world’s most awarded airport, Changi has won over 650 accolades for its consistent and excellent airport staff service, passenger experience and safety standards.
