Under the name Mocopi, Sony has developed light weight motion trackers. You can use the …
augmented reality
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Reality in business
Qualcomm reveals new AR technology
door Anne van den Bergdoor Anne van den BergDuring Snapdragon Summit 2022, Qualcomm Technologies revealed new AR technology, the Snapdragon AR2 Gen 1 …
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Reality in business
Ostloong brings smart ski goggles to the market
door Anne van den Bergdoor Anne van den BergThe Swiss company Ostloong introduced smart ski goggles Sirius during CES (Consumer Electronics Show) in …
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Real peopleReality in businessSpotlight
“Metaverse makes the digital and physical world equal”
door Anne van den Bergdoor Anne van den BergThe metaverse is still in its infancy, but well-known brands such as Nike and Coca-Cola …
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Reality in business
Mobeus envisions non-headset virtual reality
door Anne van den Bergdoor Anne van den BergExperiencing a virtual or augmented world without a headset? That is what Mobeus, a technology …
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Reality in business
Phygital experience to trend in 2023, according to Infobip
door Anne van den Bergdoor Anne van den BergTo enhance the customer experience and omnichannel communication, brands will utilize a phygital experience to …
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Reality in business
BMW brings digital vision to life with i Vision Dee
door Anne van den Bergdoor Anne van den BergBMW Group has shaped its vision of the digital driving experience in the BMW i …
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Reality on stage
Gorillaz debut with AR concert in New York City and London
door Anne van den Bergdoor Anne van den BergHundreds of fans of the band Gorillaz gathered in December 2022 to attend the very …
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Reality in business
Niantic en Qualcomm ontwikkelen nieuwe AR-headset
door Anne van den Bergdoor Anne van den BergNiantic werkt samen met Qualcomm om hun augmented reality (AR)-aanbod te ontwikkelen. Ten eerste integreren …
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Reality in business
Nextech AR ziet toename in adoptie 3D-modellen
door Anne van den Bergdoor Anne van den BergDe adoptie van de metaverse en augmented reality neemt een vlucht als het succes van …